Tag Archives: marketing

31 Types of Blog Posts

31 Types of Blog Posts

  1. Case studies
  2. Cheat lists
  3. Checklists
  4. Controversial posts
  5. Critique
  6. Curating or newsjacking
  7. Current events
  8. Debate
  9. Difference of opinion
  10. Hypothetical
  11. Industry news or trends
  12. Informative
  13. Inspirational
  14. Instructional (How-to’s, DIY)
  15. Interviews
  16. Jokes or funny posts
  17. Link posts
  18. Lists
  19. Prediction
  20. Presentations
  21. Profiles
  22. Questions & Answers
  24. Rant
  25. Research
  26. Reviews
  27. Summary
  28. Survey
  29. Takeaways (from an event, a trip, a class)
  30. To-dos
  31. Videos

Which types of posts do you write most often? Consider switching it up to find new audiences and keep it interesting for your current readers.

Follow me on Twitter at @LisaLFlowers

15 Ways to Promote Your Book

15 Ways to Promote Your Book

  1. Create a special landing page, leading to final destination.
  2. Harvest email addresses for future use such as a newsletter to promote next book!
  3. Hold a virtual book tour.
  4. Hold a Twitter chat.
  5. Include author’s social media info where applicable in book.
  6. Create a book pitch for 3 different lengths of time.
  7. Use copy from book for tweets that link to order page.
  8. If there is time for pre-ordering books, heavily push that everywhere.
  9. Create author videos. People love behind-the-scenes stuff and to hear from authors.
  10. Develop lists for potential speaking engagements.
  11. Develop a list of people to ask to do reviews.
  12. Create copy for Twitter / Facebook posts so people can easily share.
  13. Be sure to claim author’s real estate on Top 5 social media platforms. Then include copy directing them to the more frequently used platforms.
  14. Negotiate with your fulfillment center to include a bookmark with the new book information as well as Social Media information in current shipment’s book orders. (This is assuming you already have a book. Or partner with non-competitive book author to include a bookmark in their shipment.)
  15. Create house ads about your book and stream them throughout your website. (House ads are simply ads about your products or services.)

Continue reading 15 Ways to Promote Your Book

10 Things Every Marketer Should Know

1. Know where you are now. Stop what you’re doing right now and do an assessment of your current marketing activities. Seriously. WRITE IT DOWN. Be sure to include on- and off-line marketing, even organic marketing.

2. Know your goals. They should be SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. Your goals should be written down and reviewed often. And they should be given to every team member they affect.

3. Know the benefits of your product or service. You should be able to identify your customer’s needs and easily explain how your product or service solves them.

4. Know where you stand from the perspective of a SWOT analysis. A SWOT analysis is a summary of your company’s Strengths, Weaknesses, Opportunities and Threats. (This one step could be a game changer for y our company is done correctly and honestly.)

5. Know your competition. You should be monitoring them. Set up Google alerts.  Track what they are posting and sharing. Don’t forget to do a SWOT analysis on your competition.

6. Know your priorities. You can’t do everything all at once. Some things will just have to wait until you get the most critical and urgent items out of the way.

7. Know when you’re going to do all these things. As you’re doing the steps above, be sure to include deadlines. These dates should include when to start and finish the campaign or marketing effort.

8. Know your team. When you’re up to your elbows in all this stuff, it’s important to get another set of eyes to look over your work. There is no shame in asking for help and collaboration. If you don’t have a buddy to bounce ideas off of, get one. Also, if you hired the right team, they probably know more than you do, so ask them. And don’t forget the folks in the trenches, like customer service people.

9. Know your plan. And work your plan. Now, here’s the best part. If you do all those things I’ve mentioned above, you’ve basically put together a marketing or strategic plan. All you have to do now is plug in the budget numbers.

Okay, one more thing. It’s not a “know” thing, but a “do” thing.

10. Commit to a monthly review. Being able to see even the smallest increments of success will keep you (and your team) motivated. Your findings will also allow you to adjust your campaigns to help meet your goals.

What do you do to keep focused? I would love to hear from you. Comment below or tweet it to me at @LisaLFlowers.

Social Media Workshops – Summer 2012

The workshops have been scheduled! After much planning I was able to find a local site, LeLoLi Cafe & Express, in Milford, Delaware with FREE WiFi.  So, be sure to bring your laptop for even more personalization. If you don’t have a laptop or prefer not to  bring it, no problem. You will still leave with great ideas and processes.

Seats are limited so register early and get the Early Bird Price of only $39 per event!
Click here or go to http://socialmediamarketingde.eventbrite.com/ to register.

Social Media Marketing 101 – The What and Why of the Top 5 Social Media Platforms
Saturday, June 9th, 9:30 am – 12: 30 am
or Saturday, June 30th, 1:30 pm – 4:30 pm

BLOGGER 101 – A Blog Versus a Website, Setting Up a Blog and Getting Started!
Wednesday, June 20th, 9:30 am – 12:30 pm
or Saturday, June 30th, 1:30 pm – 4:30 pm

TWITTER 101 – What is Twitter and Why Should You Care?
Wednesday, June 13th, 9:30 am – 12:30 pm

LINKEDIN 101 – Creating a Profile, Getting a Job, Participating in Groups, Searching and More
Wednesday, June 20th, 1:30 pm – 4:30 pm

PINTEREST 101 – Creating Boards and Using Them to Drive Traffic and Earn Business
Saturday, July 14th, 1:30 pm – 4:30 pm

FACEBOOK 101 – Setting Up an Account/Page for Your Business, Earning Business, etc.
Wednesday, June 13th, 1:30 pm – 4:30 pm
or Saturday, July 14th, 9:30 am – 12:30 pm

FACEBOOK FOR FRIENDS 101 – Setting Up an Account, Sharing Photos, Posting Videos, Staying in Touch With Family and Friends, Finding Long Lost Friends and Family, etc.
Saturday, June 9th, 1:30 pm – 4:30 pm

Click here or go to http://socialmediamarketingde.eventbrite.com/ to register. Questions? Email me at lflowers at flowersmediamatters dot com.