10 Things Every Marketer Should Know

1. Know where you are now. Stop what you’re doing right now and do an assessment of your current marketing activities. Seriously. WRITE IT DOWN. Be sure to include on- and off-line marketing, even organic marketing.

2. Know your goals. They should be SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. Your goals should be written down and reviewed often. And they should be given to every team member they affect.

3. Know the benefits of your product or service. You should be able to identify your customer’s needs and easily explain how your product or service solves them.

4. Know where you stand from the perspective of a SWOT analysis. A SWOT analysis is a summary of your company’s Strengths, Weaknesses, Opportunities and Threats. (This one step could be a game changer for y our company is done correctly and honestly.)

5. Know your competition. You should be monitoring them. Set up Google alerts.  Track what they are posting and sharing. Don’t forget to do a SWOT analysis on your competition.

6. Know your priorities. You can’t do everything all at once. Some things will just have to wait until you get the most critical and urgent items out of the way.

7. Know when you’re going to do all these things. As you’re doing the steps above, be sure to include deadlines. These dates should include when to start and finish the campaign or marketing effort.

8. Know your team. When you’re up to your elbows in all this stuff, it’s important to get another set of eyes to look over your work. There is no shame in asking for help and collaboration. If you don’t have a buddy to bounce ideas off of, get one. Also, if you hired the right team, they probably know more than you do, so ask them. And don’t forget the folks in the trenches, like customer service people.

9. Know your plan. And work your plan. Now, here’s the best part. If you do all those things I’ve mentioned above, you’ve basically put together a marketing or strategic plan. All you have to do now is plug in the budget numbers.

Okay, one more thing. It’s not a “know” thing, but a “do” thing.

10. Commit to a monthly review. Being able to see even the smallest increments of success will keep you (and your team) motivated. Your findings will also allow you to adjust your campaigns to help meet your goals.

What do you do to keep focused? I would love to hear from you. Comment below or tweet it to me at @LisaLFlowers.

Upcoming workshops and classes (online and on-site)!

Social Media Strategist Certification Training

Are you interested in starting a new career in the social media industry?

Do you want to learn how to set yourself apart from your competitors?

Need a more effective way to share the value of your skills with the world?

Become certified as a Social Media Strategist! I will be teaching two classes starting in October. The on-site  course starts Wednesday, October 2nd, 6:00 – 9:00 p.m. at Del-Tech’s Owens campus in Georgetown Delaware. I will have dates (and a registration link) for the online course, also in October, this week.

The National Institute for Social Media (NISM) the ONLY standardized certification program in the social media industry. This course prepares you for the NISM Social Media Strategist (SMS) Certification Exam. To register, go here – http://bit.ly/1bKE2Gj

Here’s more information on the course:

The NISM Social Media Strategist (SMS) Certification Training Course (30 hrs) will put you at the forefront of social media in business today. It will not only provide you with the knowledge and skills you need to become proficient in strategic social media methodologies, but it will also prepare you to take the NISM Social Media Strategist Certification examination.

Tuition includes all course materials.


The NISM Social Media Strategist Certification Training Course is divided into six separate content modules. These six modules & the outcomes you can expect from this course are listed below:

  • Strategic Planning – Create a social media strategic plan which supports company goals.
  • Compliance & Goverance – Learn the components & framework of social media policies.
  • Social Media Marketing – Generate a social media marketing plan with targeted content.
  • Project & Campaign Management – Develop social media plans with key performance indicators.
  • Community Management – Learn the principles of engaging and building relationships online.
  • Research & Analysis – Showcase the results of your work to those who need to know.

Register and join us at http://bit.ly/1bKE2Gj!


Social Media Workshops – Summer 2012

The workshops have been scheduled! After much planning I was able to find a local site, LeLoLi Cafe & Express, in Milford, Delaware with FREE WiFi.  So, be sure to bring your laptop for even more personalization. If you don’t have a laptop or prefer not to  bring it, no problem. You will still leave with great ideas and processes.

Seats are limited so register early and get the Early Bird Price of only $39 per event!
Click here or go to http://socialmediamarketingde.eventbrite.com/ to register.

Social Media Marketing 101 – The What and Why of the Top 5 Social Media Platforms
Saturday, June 9th, 9:30 am – 12: 30 am
or Saturday, June 30th, 1:30 pm – 4:30 pm

BLOGGER 101 – A Blog Versus a Website, Setting Up a Blog and Getting Started!
Wednesday, June 20th, 9:30 am – 12:30 pm
or Saturday, June 30th, 1:30 pm – 4:30 pm

TWITTER 101 – What is Twitter and Why Should You Care?
Wednesday, June 13th, 9:30 am – 12:30 pm

LINKEDIN 101 – Creating a Profile, Getting a Job, Participating in Groups, Searching and More
Wednesday, June 20th, 1:30 pm – 4:30 pm

PINTEREST 101 – Creating Boards and Using Them to Drive Traffic and Earn Business
Saturday, July 14th, 1:30 pm – 4:30 pm

FACEBOOK 101 – Setting Up an Account/Page for Your Business, Earning Business, etc.
Wednesday, June 13th, 1:30 pm – 4:30 pm
or Saturday, July 14th, 9:30 am – 12:30 pm

FACEBOOK FOR FRIENDS 101 – Setting Up an Account, Sharing Photos, Posting Videos, Staying in Touch With Family and Friends, Finding Long Lost Friends and Family, etc.
Saturday, June 9th, 1:30 pm – 4:30 pm

Click here or go to http://socialmediamarketingde.eventbrite.com/ to register. Questions? Email me at lflowers at flowersmediamatters dot com.

YWCA Delaware’s Summer Series

I am very excited about the opportunity to present tomorrow night.  I will be presenting at YWCA Delaware’s Summer Series for small business owners. They do a great job supporting and educating small business owners and entreprenuers at their Delaware Center for Women’s Entrepresneurship. I will be presenting a Ready-to-Go Plan for Marketing and Social Media. I will circle back after the presentation with some of the FAQs and answers.