20 Quick and Easy Things to Measure on Facebook, Twitter, and Instagram

20 Quick and Easy Things to Measure on Facebook, Twitter, and Instagram

Being active on social media is important. Having social media goals related to business practices is just as important. MEASURING your efforts is critical. Here are some simple ways to measure how all that work you’re doing is (hopefully) making a difference.

Facebook

  1. # of likes or fans
  2. # of check-ins
  3. # of follows
  4. # of posts
  5. # of likes on posts
  6. # of comments
  7. # of shares
  8. Average # of comments, shares, likes, etc., per post
  9. # of reviews
  10. Review ratings

Twitter

  1. # of followers
  2. # of tweets and RTs
  3. # of profiles you are following
  4. # of retweets on YOUR tweets
  5. # of likes on YOUR tweets

(If the number of RTs and likes is higher on RTed/curated content, monitor it more closely. You may find some great content ideas for your own tweets.)

Instagram

  1. # of followers
  2. # of posts
  3. # of profiles you are following
  4. # of comments
  5. Average # of comments, likes, etc., per post

How often should you measure? At least weekly. Generally you will report your results monthly.

If you try any of these, I would love to hear about your results.

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