30 Ways to Promote Your Event

30 Ways to Promote Your Event

  1. Create an event page on Facebook and promote it on your Facebook business page.
  2. Boost your event post.
  3. Post it prominently on your website.
  4. Create “house” ads in Canva for each of your social media platforms. (House ads include posts, tweets, cover images, event images, etc. Be sure to include a link to your event page in the comments.)
  5. Create Facebook, Twitter, and Instagram paid ads.
  6. Tag sponsors, registrants (or attendees), vendors, etc., in posts.
  7. Post event in local Facebook groups.
  8. Add event link to email signatures.
  9. Include in social media profile descriptions and bios.
  10. Ask other professionals how they promote their event. (Review what your competitors are doing as well.)
  11. Create a hashtag list – and use it.
  12. Hold Facebook Live interviews with organizers and sponsors.
  13. Promote sponsorship opportunities on all social channels, including event page.
  14. Encourage planning team, sponsors, and registrants to share Facebook event page.
  15. Add to event listing pages on local tourism sites.
  16. Add an event message to your voicemail.
  17. Add an event message to your organization’s “on-hold” messages.
  18. Create a special event page on your website.
  19. Send out a press release.
  20. Ask industry influencers to share.
  21. Write a blog post about it.
  22. Promote your event at other events.
  23. Create event t-shirts and offer as giveaways.
  24. Send out a series of email bulletins.
  25. Develop and schedule up content to share before, during, and after the event on social channels. (Ask sponsors and vendors to share on social.)
  26. Post the event on industry websites’ calendars.
  27. Don’t overlook direct mail, newspapers, and radio.
  28. Place an ad in local or industry publications.
  29. Don’t overlook Pinterest and YouTube.
  30. Include event info and link/url on statements, receipts, tabletop signage, packing slips, in-house signage, etc.

BONUS TIP!
Create an event promotion checklist to use for your next event.

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